Your customers are already searching for your product/service and you may not even know it! The missing link is the ads that appear once they have made those searches. Paid search is the oldest and still most powerful paid advertising method.

The vast majority of the world uses social media and will increasingly continue, so by not utilizing it you are leaving a very large amount of exposure on the table. Social Media Advertising includes platforms like Facebook, Instagram, TikTok, and Pinterest.

Search Engine Optimization is the foundation of a website’s natural exposure to its audience. It’s unlike the other methods because it is Organic and works based on specific keyword insertion and overall site language. It is the little brother of Paid Search.